Program of the 1st CHINA CRISTAL AWARDS

Please make sure you always have your badge as it will be controlled at the entrance of every conference, awards ceremony and lunch / dinner.


    TUESDAY 21 APRIL 2009

Timing Place Topic
1.00pm
2.30pm
Sofitel Pudong LUNCH
Lunch organized with the members of the jury of the China Cristal Awards
7.30om Sofitel Pudong DINNER
Dinner organized with the members of the jury of the China Cristal Awards

    WEDNESDAY 22 APRIL 2009
9.00am
1.00pm
Sofitel Pudong       COMPETITION SCREENINGS
Film Cristal Europe, Middle East & North Africa
9.00am
1.00pm
Sofitel Pudong COMPETITION SCREENINGS
Outdoor & Magazine Cristal Europe, Middle East & North Africa
9.00am
1.00pm
Sofitel Pudong COMPETITION SCREENINGS
Cyber Cristal Europe, Middle East & North Africa
1.00pm
2.30pm
Sofitel Pudong LUNCH
Lunch organized with the members of the jury of the China Cristal Awards
2.30am
4.30pm
Sofitel Pudong COMPETITION SCREENINGS
Film Cristal Europe, Middle East & North Africa
2.30pm
6.00pm
Sofitel Pudong COMPETITION SCREENINGS
Production Cristal China, Europe, Middle East & North Africa
2.30pm
6.30pm
Sofitel Pudong COMPETITION SCREENINGS
Cyber Cristal Europe, Middle East & North Africa
2.30pm
6.30pm
Sofitel Pudong COMPETITION SCREENINGS
Magazine Cristal Europe, Middle East & North Africa
7.30pm Sofitel Pudong DINNER
Dinner organized with the members of the jury of the China Cristal Awards

    THURSDAY 23 APRIL 2009
9.00am
10.00am
Sofitel Pudong YOUNG DIRECTOR’S FORUM
Screening of the films of the 7 winners
10.00am
11.00am
Sofitel Pudong CONFERENCE:
“Presentation of the 2008 Gunn Report”

Emma WILKIE, Managing Director - Gunn Report
11.00am
12.00pm
Sofitel Pudong MAGISTER CONFERENCE:
“The Future of the China Advertising landscape: emergence of local brands, impact of the financial crisis, digital universe, key multinational  client challenges and evolving consumer psychology”
Tom DOCTOROFF
, Greater China & Japan CEO & North Asia Area Director - JWT
Followed by a question & answer session with Lisa MOVIUS, Journalist 
12.00am
12.30pm
Sofitel Pudong CONFERENCE: THE BLENDERS
Enrico MONTANGERO
, President - The Blenders
2.00pm
2.45pm
Sofitel Pudong SHOWCASE - CONFERENCE:
“Analysis of the European Meribel Cristal Festival and MENA Cristal Awards Production Cristal Prize list and presentation of the International Production Cristal”
Christian CAPPE
, CEO - Cristal Festivals Network
2.45pm
3.00pm
Sofitel Pudong SHOWCASE - CONFERENCE:
“The best of international advertising production”
Florence JACOB
, Executive Producer - Wanda Productions
3.00pm
3.45pm
Sofitel Pudong DEBATE:
“China is on the verge of becoming the first commercial power in the world and the advertising business is following the same path. How can the Chinese production business become a worldwide reference as well?”

Moderated by Edmond TAO, Executive Director - Eagle Communication
Speakers:
- Ric DILANNI, Executive Producer - House Films Shanghai
- Anita LEUNG, Head of TV Production - Leo Burnett Greater China 
- Alexandre TREFI, Producer - The Gang Films Hong Kong
- Members of the Production jury
3.45pm
4.30pm
Sofitel Pudong MAGISTER CONFERENCE :
“The changes of communication trend during the financial crisis”
Pully CHAU
, CEO - Saatchi & Saatchi China
4.30pm
5.15pm
Sofitel Pudong CONFERENCE:
“Beyond advertising in China, a new era of integrated marketing communication”
Zhang HUI XIN
, Chief Editor - China Advertising Magazine
5.15pm
6.15pm
Sofitel Pudong MAGISTER CONFERENCE:
“Brand innovation and how Pepsi do it”
Carol POTTER
, CEO - BBDO China
Harry HUI, Chief Marketing Officer - Pepsico China 
7.00pm Sofitel Pudong AWARDS CEREMONY & TRIBUTE TO WONG KAR WAI
“Visionnary Cristal” - WONG Kar Wai, Director